Stayawhile is a platform where people can comfortably and consistently enjoy living in private apartments all around the world. During my time at Big Human, I was assigned as one of the main designers tasked to re-design Stayawhile's new website.
The clients for this project were very specific on what they wanted for their website. They were looking for a strong brand, which maximized fluidity all throughout their site. More specifically, a brand that people could associate themselves with. In addition, they asked for lots of images & illustrations with an overall upbeat look, as this was a constant overarching theme that was brought up in our weekly meetings.
Typography & Colour
For the first few weeks, the focus was solely placed on typography and colour. Many iterations were sketched up and tossed out, but in the end we were able to provide a solid style guide that fit with the client's taste.
The initial design concepts incorporated a gradient background, flat line illustrations, and the use of cinemagraphs. The gradient background was used to enhance the effect upon scroll and allow the user to experience a shift of mood. Cinemagraphs were also used to add movement throughout the whole website. However, the clients wanted more of a fleshed out design with illustrations that had more 'pop' in colour. They also wanted something that reflected their brand in a better way, with a stronger sense of brand identity. *All illustrations created by Kitkat Pecson.
We followed up on our client's feedback and came up with new designs and illustrations. This iteration contained flat illustrations instead of line illustrations. Colours were kept the same according to the style guide but just used differently throughout the design. It ended up fitting our client's needs perfectly. Check out the live website here.
2. TD Bank America
TD Bank America was another client that I had the privelage of working with during my internship. They had me design 3 different concepts that their team came up with internally, which all had to do with strategic financial planning and growth.
From Seed to Star
From Seed to Star
The first job that TD Bank America tasked me with was to design a financial platform that allowed for different methods of investment opportunities. Making sure to follow their strict brand guidelines, I designed From Seed to Star, an online website where users can invest their money using three different outlets.
1. Guided Investments
The first method of investment using this website is through the guidance of a professional fund manager provided directly from TD Bank. The user would be set up with a qualified fund manager that would help manage and grow their investments. The user is able to choose their own fund manager through the platform and also view a detailed track record for each professional to help with their decision.
2. Crowdsourced Investments
Crowdsourced investments allows for users to invest in carefully curated VC funds through a voting system. Money would be pooled together from various people, where the winning VC fund would be invested on. The funds being voted on would be intensively reviewed by TD Bank to ensure safety and trust.
3. Ultimate Flexibility
Ultimate flexibility gives users the ability to control where their money goes to a much higher degree. All the user needs to do is select their own budget and input the amount of investments among the curated VC funds that are available on the platform.
TD Bank America had me design an application where people can compete and learn how to invest in stocks by playing in a league with other users. People can track, sell, and buy stocks, where the main goal is to try and achieve the highest returns in a set amount of time. There are different types of leagues a user can choose to play in, and it uses real life data and stock prices for a more realistic learning experience.
The first type of league is a draft league where users pick and choose from a selection of stocks to be apart of their team. Once a team has been formed, players go head to head in a matchup to see who gains the higher return. A typical league could run from anywhere between 1 month - 6 months depending on how the settings are set.
Paper Money League
The other type of league is called, Paper Money League where users are given a set budget in order to purchase stocks that might entail the greatest returns. There are no limits to how many stocks can be purchased as long as it fits within the budget. The goal of this league is to buy as many stocks that you think will give you the greatest returns.
Working on this app for TD Bank has definitely given me a stronger skillset and workflow in how I tackle my designs. I was able to familiarize myself with new methods of designing such as the use of nesting and overriding symbols in Sketch. Being able to maximize your workflow is crucial to any designer as time is money.